According to the National Association of Realtors®, 40 percent of all homes sold in 2016 sold during the summer months. There are many reasons why summer is the perfect time to sell your home – families are anxious to settle into a home before the school year starts and longer days mean showings can go later into the evening. So how can a home seller make their house stand out when everyone else is also putting their home on the market?
An open house that embraces all that is wonderful about summer can set a home apart. It can also help potential buyers picture themselves spending the lazy days of summer in a home surrounded by their friends and family; and the more a buyer a can picture themselves happily living in a home, the more likely they may be to put in an offer.
Here are a five tips to help plan a summer open house that will make a home a red hot property!
- Keep Your Grass Alive. Curb appeal is a home’s first impression, so it is important to make sure that the summer sun doesn’t turn the front lawn into a poorly planned desert landscape. Dead grass is not the first impression a home should give. Water your lawn frequently or redo your landscaping to something grass-free, such as a succulent garden or native plants.
- Keep them Hydrated. When potential buyers walk through the door, have a cooler full of ice-cold bottled water waiting for them. This small act will help create the sense that the home is an oasis in the heat of summer. Having seasonally appropriate snacks available, such as watermelon or light-colored popsicles (to avoid accidental stains!), can also help make a home more inviting.
- Promote Outdoor Living. If your home has a pool, a large deck or a patio, summer is its time to shine! Home sellers should stage outdoor spaces and invite buyers to head outside to enjoy the weather.
- Keep the A/C Pumping. The heat of summer can cause houses to get warm and stuffy, especially when potential buyers are constantly opening and closing the front door. Make sure the air conditioning is running to keep the home cool but not freezing. It’s all about keeping buyers comfortable.
- Work With a Realtor®. It’s important to work with a Realtor®, a member of the National Association of Realtors®, who is familiar with your area. A Realtor® will know what open house techniques work best in your area and will be familiar with local buyer preferences, meaning better results for you!
Copyright NATIONAL ASSOCIATION OF REALTORS®. Reprinted with permission.