Maximize Net Equity

Steven Diadoo is an Artist and Best Selling Author and Licensed Realtor in Minnesota. His creative team helps real estate buyers and sellers maximize equity. Art of Real Estate isn’t about decorating and design, it’s about creative thinking and solutions for more equity. Better analysis and deeper insights reveal opportunities. Then, creative turns insights into effective design, communications, leverage, and logical next steps.


BRIDGE is Steve’s unique process for developing successful, creative-driven Buyer & Seller solutions for real estate clients. The process is divided into six phases to facilitate direction and discovery, identification of opportunities and generation of ideas, engagement and strategy development and implementation, to bridge buyers to seller’s listings.


An analysis of comparable listings and assessment of your property’s function, flow, finishes and most inspiring core value.


A step-by-step walkthrough and punch list of how to prepare your listing to inspire buyers to book showings.


Your listing presented with the best creative to connect directly to your property’s ideal buyer to inspire action.


More than a listing agent, we are marketing team. We proactively advertise your property to buyers and their agents.


We keep you up to date with reporting and analysis so you can confirm pricing strategy and how to proceed with offers.


We help you get the most equity while getting to the closing table as smoothly as possible.
Checklists & Calendars
Our entire process is supported by detailed checklists and calendars. This assures as much predictability as possible, along with consistency and completeness during your transaction(s) as you move from the initial consultation to the final closing table.
Transaction Coaching
We know it’s impossible to set emotions aside during a large purchase, we acknowledge this and help prepare clients. “The bigger the transaction, the more important it is to identify core interests, weigh walkaway options, and assess how other parties see their choices. Creativity is particularly important in negotiation when the parties are at an impasse.” Harvard Business Review

Standard -vs- Creative


  • Market Analysis – Agent either decides or has client decide on list price.
  • Staging – Agent offers suggestions.
  • Photography – Photograph is hired or Agent takes themselves.
  • Yard Sign – One in front of property.
  • Multiple Listing Service – Listing is Active in MLS
  • All Listings On Internet – Zillow and Trulia’s system picks up the listing and posts on their website.
  • Negotiations – Loose “get the deal done” or over aggressive “fight for my client” attitude, neither approaches work, at least not all the time.
  • In-house Printing
  • Ad Creative
  • Website
  • Networking
  • Broker Support
  • Showing Requests
  • Open Houses
  • Feedback
  • Listing Portal / Timeline
  • Market Reports
  • Address Book
  • Targeted Advertising
  • Reverse Prospecting
  • Social Media Marketing
  • Market Timing
  • Brochures
  • Feature Sheets
  • Feature Cards
  • Checklists
  • Concierge Style Service
  • Client Appreciation Day